Case study: Visitor Information Provider of the Year - Morpeth Tourist Information & Craft Centre

6th September 2016

Categories: NETA - blog

Morpeth Tourist Information Centre is housed in medieval splendour in the 13th Century Morpeth Chantry, overlooking the River Wansbeck. It is one of only five Bridge Chantries in the country, and one of the best preserved. During its long history the building was a school attended by the botanist, William Turner and a soft drinks factory. Now Active Northumberland's flagship TIC, it links leisure, tourism and businesses together creating a unique hub for visitors and guests.

The tourist information and craft centre won ‘Visitor Information Provider of the Year’ in the 2015 awards. They actively encourage visitors to experience local attractions, accommodation and historical places.

The staff at Morpeth TIC are incredibly passionate about what they do, their area and their culture, saying: “we feel that tourism is the lifeblood of our great region. The region has the most amazing people and businesses that are driving innovation in tourism, visitor experience and leisure. The best way to improve this is to compare and learn with others and that’s precisely why we applied. So we could understand if we were doing the right things and what more we could do to be even better.

“The reach of the awards was another important factor and we knew that the achievement of being recognised would create further interest in both the North East and ourselves at Morpeth TIC.

“Being a part of the North East Tourism Awards has been so special. Winning the gold award has propelled us to a different level. The whole process from application to the awards evening was incredibly humbling for all connected to the Morpeth TIC. We were able to meet and swap stories with North East tourism’s finest. Learn how the best in the business approach providing a visitor experience that keeps people coming back to us year after year. Hearing our name called out at the dinner was the ultimate recognition for all our hard work. It felt brilliant!

“The awards have encouraged us to continue to think differently about our approach, consider new ways to provide our services and help grow local businesses.”

Since winning the awards, the team have started to get requests from other TICs asking about their approach as well as an upsurge in press interest, national and overseas tourism enquiries and an increase in local visitor numbers.

They have also started to make changes since winning gold in 2015, including a bespoke map giving directions for those that need a little assistance reading and a ‘wheelchair for the day’ service that improves access to visitors with mobility needs.

Find out more about Morpeth Tourist Information & Craft Centre here.


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