Case study - Bed & Breakfast / Guest Accommodation of the Year AND Sustainable Tourism Award - St Cuthbert’s House

16th August 2016

Categories: NETA - blog

St Cuthbert’s House is a 5-star B&B in a 200 year-old former chapel.  The unique and stunning renovation is situated in Seahouses on the beautiful Northumberland coast – just a stroll along the beach from Bamburgh Castle, and a short drive from Alnwick Castle & Gardens, or Lindisfarne (Holy Island).

Owners Jeff and Jill Sutheran have renovated the historic Grade II listed building after acquiring it (almost accidentally) when they purchased the adjoining Manse as a family home. Jeff and Jill are passionate about their desire to see St Cuthbert’s House deliver an unforgettable guest experience, whilst also making their rural community a better place to live and work too.  Their approach to sustainability, which for them is about protecting and growing the fragile landscapes and community in which they live, has also brought accolades to the business.

St Cuthbert’s House was a double winner at the 2015 awards winning ‘Bed & Breakfast / Guest Accommodation of the Year’ and ‘Sustainable Tourism Award’, going on to win bronze and highly commended in the national awards.

Jeff and Jill told us it was surreal to win, “it is an honour to be counted amongst the top businesses in the whole region in any category – but to win gold in two was almost unbelievable.”

They had entered the awards so that their business could be measured and objectively assessed alongside the very best businesses in the region and, in turn, challenging them to stay on top of their game. The awards have also become part their marketing strategy, finding there can often be valuable publicity generated (whatever the result) which, in Jeff and Jill’s opinion, “money simply could not buy.”

The award process has become part of who they are as a business and demonstrates that they’re really striving for excellence.  They have found it’s very rewarding and encouraging for not only themselves but also their small team of staff, who are very proud of what they've all achieved together.

When asking Jeff and Jill why they feel the North East England Awards are important they responded saying: “the regional awards are our industry showcase, our opportunity to show what's great about the North East” going on to say that other businesses should apply because their positive experiences could be others too – “the awards are good for business, in so many ways.”

Will they be applying again? “Without a doubt! The awards have become a part of our marketing strategy, and we'll continue to pitch ourselves amongst the very best businesses in the region.”

Find out more about St Cuthbert’s House -


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