Husqvarna France: Sales Force Meeting

Dates: 16-20 January 2017
Delegates: 40
Venue: County Hotel
Event organisers: Husqvarna France

12th International AIC Colour Conference 2013


The Husqvarna Group is a manufacturer of outdoor power products including chainsaws and trimmers, garden tractors, and mowers.

In January 2017, a team of 40 from Husqvarna’s office in France headed to the North East to hold their Sales Force Meeting and visit their UK based offices and factory in Newton Aycliffe, County Durham.

Keen to make the most of their week in the UK, Husquarva contacted the NewcastleGateshead Convention Bureau looking to stay in a pleasant and lively location, not too far from Newton Aycliffe.

12th International AIC Colour Conference 2013

The programme

Husqvarna France stayed at the County Hotel in Newcastle, opposite Central Station, where they utilised the venue’s meeting rooms for their Sales Force Meeting.

Alongside meetings, the team had an action-packed social programme including an adrenaline filled afternoon at the UK’s no.1 award winning karting venue, Karting North East, a Newcastle United  Football Club stadium tour, and dinners at two of the City’s best restaurants – Blackfriars and The Botanist.

Our support

The Newcastle Convention Bureau supported the event organisers in planning a fun and memorable business week in the North East - finding and booking accomodation, arranging all travel to the Durham office, and a full calender of social activities and top places to eat around the destination.

Organiser testimonial

Pauline Brunet, Husqvarna France, said:

“As an event organiser, it is really important to find an accessible location that also offers a variety of activities, sightseeing and local traditions.

“Newcastle ticked all the boxes for us – it is well served by its airport and railway, is an incredibly warm and welcoming city, and our delegates really enjoyed the sights and nightlife!

“Travelling from France and not knowing the area, NewcastleGateshead Convention Bureau were a great and precious help.  Carly in the team planned absolutely everything for us, from arranging transport and booking our hotel, to suggesting and booking activities and restaurants throughout our stay, to organising a French translator for our stadium tour. Our trip to NewcastleGateshead was perfect thanks to all the advice and help – Merci Beaucoup!”

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