NewcastleGateshead featured in report 'The rise of mid-size cities in the meetings industry'

13th March 2018

Categories: Convention Bureau latest news

NewcastleGateshead is featured heavily in a recent report presented jointly by IMEX Group and Skift that explores the rise of mid-size cities in the meetings industry.

The report explains how more and more meeting planners are looking toward mid-size cities to host their events, thanks to the fact that these destinations are easy to navigate, offer a unique visitor experience or local vibe that’s not easily duplicated elsewhere, are more affordable, and local leaders go further out of their way to service groups because they appreciate the business.


NewcastleGateshead is used as an example of how a more and more convention bureaux have pivoted the way they speak to planners – so instead of focusing exclusively on their infrastructure, they are now promoting access to their ambassadors and thought leaders in academia and industry. NewcastleGateshead Convention Bureau is now showcasing the region’s expertise in four growth sectors — tech and digital, medical science and sustainability, business and professional services, and offshore and marine — as much as its event space and attractions.

“Convention organizers are often surprised to learn that we are home to the largest medical sciences and sustainability cluster in the northeast,” says Paul Szomoru, head of business events for NewcastleGateshead Convention Bureau. “And we have one of the highest percentages of STEM students in England at our universities.”

“Talking about what our core sectors are is now part of our opening speech with conference organizers. It’s part of the script now,” says Szomoru.

Other destinations featured include: Aberdeen (Scotland), Albuquerque, Bristol, Calgary (Canada), Chattanooga, Cleveland, Holland, Monterey, Nashville, Portland, Raleigh, Stuttgart (Germany), Victoria (Canada), and many more.

To read more, download the free report.


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