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NewcastleGateshead wows international conference buyers in Northern England fam trip

29th April 2016

Categories: Convention Bureau latest news

At the end of April NewcastleGateshead, Leeds, Liverpool and Manchester hosted a group of international conference organisers on a large-scale familiarisation (FAM) trip across Northern England.

As part of the Northern Tourism Growth Fund, a £10m Government-funded programme, destinations across the North have been working together, alongside VisitBritain and VisitEngland, to promote the region in key international markets - £1m of which was used to maximise on international conferences and events coming to Northern England.

The North attended IMEX Frankfurt before bringing a group of international buyers to the region on a FAM trip. Across four days the delegates saw the region first-hand, visiting diverse venues as well as the unique experiences that make the North so distinctive. Their itinerary stretched from a visit to Liverpool’s UNESCO World Heritage Site to meeting a knight in shining armour at the Newcastle Castle, via the grandeur of Manchester Town Hall and The Mansion in Leeds.

Delegates loved the trip, commenting the destination had the WOW factor.

Paul Szomoru, head of business tourism at NewcastleGateshead Initiative, said: “We were delighted to welcome the group of event organisers to Northern England as part of our Northern Tourism Growth Fund activity.

“We’re competing in an ever growing global marketplace and this past year’s programme has allowed us to combine our individual destination strengths and really impress international audiences with how inspiring, relevant and accessible we are. There’s simply no substitute for experiencing something yourself first-hand; that’s why hosting groups such as this one is so important.

“Our year-long programme promoting Northern England has been a huge success. We are making noise in the international market, raising the profile of the region as a place to bring conferences and events and we look forward to continuing this work in the future.”

Here are some images from their time here:

Northern England Fam Trip

Northern England Fam Trip

Northern England Fam Trip

Northern England Fam Trip

Northern England Fam Trip

Northern England Fam Trip

Northern England Fam Trip

Northern England Fam Trip

Northern England Fam Trip

Northern England Fam Trip

Northern England Fam Trip

Northern England Fam Trip

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