Charlie and The Chocolate Factory is the theme of the 2019 Fenwick Newcastle Christmas Window

This year's Fenwick's Christmas Window is Charlie and The Chocolate Factory!

Each window tells a different part of the classic children's book by Roald Dahl and includes much-loved characters including Willy Wonka and Charlie himself created in the iconic style of illustrator Quentin Blake. The scenes are lively, packed with colour and detail so make sure to visit Newcastle this Christmas and take in the magic of the Fenwick Newcastle Christmas Window.

Christmas in Newcastle would not be the same without a visit to the Fenwick Newcastle Christmas Window. The queue to wander past Fenwick’s Christmas display always snakes with great anticipation along Northumberland Street.

In November each year, the Fenwick Christmas Window is revealed and each year, thousands of festive shoppers and families on a day out in Newcastle clamour to see what the new Christmas Window theme will be - this is definitely part of a long-standing Geordie Christmas tradition.

After much speculation, we now know that Charlie Bucket and Willy Wonka play the starring roles in the 2019 Christmas Window. This is the first time that the popular Roald Dahl classic - Charlie and The Chocolate Factory - has featured in the annual display. However, other classic children’s book characters have regularly starred in the shopfront showcase making it a popular source of inspiration for the window. Over nearly 50 years of Fenwick's Christmas Window, there have been many different festive (and suprisingly unfestive) themes as well as some rather unusual stories told across the famous department store’s front window. 

You can visit the window from Friday 1 November 2019 when all will be revealed as you wander along the shop front on Northumberland Street in the heart of Newcastle until the end of December. Pop into Fenwick Newcastle for a spot of Christmas shopping too and get lost in their incredible Food Hall stocked with treats, groceries, patisseries and excellent gifts from local and independent producers as well as well-known brands.

Let's take a look back at the last few years of the Fenwick's Christmas Window.

What will be the theme of this year’s Christmas Window?

  • Will it be another classic children’s book character?

It sure was! Since the 1970s when the Fenwick Christmas Window first began, there have been many famous book characters pop-up.

Alice in Wonderland has graced the Christmas Window a whopping three times with her first appearance in 1981; a repeat visit just over a decade later in 1993 and then most recently in 2014.

The Snowman has also had a couple of spotlight moments with the famous children’s book character forming the focus of the Fenwick Christmas Window in 2005 and then again in 2018.

Paddington Bear, Beatrix Potter’s much-loved menagerie of characters and Rupert the Bear have also told their story across the Fenwick’s window.

  • Will it be a little left field?

Perhaps slightly less festive were the years when Pinocchio, Oliver Twist, Gulliver (twice – 1984 and 2006), Sooty and the (now infamous) Aliens took the lead in the Fenwick Christmas Window. There have been a number of years when the window has focused on a different and perhaps less expected theme, however - the Fenwick Christmas Window is always a wow-moment of the festive season.

  • Will the Window have Christmas Vibes?

The most crowd-pleasing of years for the Christmas Window are often those with an all-out festive vibe. There have been examples over the years where the humble panto has taken centre stage (Aladdin in 1975, Peter Pan in 1999 and Wonderful World of Pantomime in 1979). The Big Man is also no stranger to the Fenwick Newcastle Christmas Window with Father Christmas being a popular feature of the display over the last half a century.

Here is a full list of Fenwick Newcastle Christmas Window’s from years gone by and some snaps from Instagram of some of the more recent big hitters.

2018, The Snowman by Raymond Briggs.

Fenwick Christmas Window is a must-see attraction in Newcastle at Christmas time.

2014 was Alice in Wonderland

2015, Once Upon A Christmas.

2013 the Fenwick Christmas Window went into a Fairytale Forest.

In 2012, The Reindeer Express pulled into the frame.




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