NewcastleGateshead in the Palm of Your Hand
22nd December 2010
Categories: Convention Bureau News
The launch of the new NewcastleGateshead iPhone app looks to give visitors a hands-on approach to the destination this winter season and beyond.
Visitors can now download the Official NewcastleGateshead City Guide iPhone Appwith the simple touch of a button.
The groundbreaking app is one of the first to be developed and used by a tourism organisation in the UK, combining an abundance of interactive features, and supplying information on all things NewcastleGateshead.
Sarah Stewart, Interim Chief Executive at destination marketing organisation, NewcastleGateshead Initiative said; “We’re very proud to be one of the first UK destinations to fully embrace the possibilities offered by mobile technology.
“We have developed a range of resources for visitors to the ‘twin cities’, including an interactive website and handy Pocket Guide. The iPhone App is a welcome addition that can only enhance the overall experience for visitors to NewcastleGateshead.”
It has never been easier to search for hotels, restaurants and bars, or browse what’s on for festivals, shows and events. The app also allows visitors to visualise where they are in relation to top attractions, activities and popular eateries, along with the ability to plan a shortlist of all the things they want to do and see.
The content of the City Guide is selected and supplied by NewcastleGateshead Initiative to ensure visitors get the very most from their city break. Once downloaded, the app puts visitors in the centre of all things good to see and do in this vibrant city-break destination.
Already appearing on the iTune App Store’s New and Noteworthy list, the Official NewcastleGateshead City Guide iPhone App has received five-star-ratings from users eager to get to grips with the new innovation.
One reviewer who goes by the name of YellowMatter.net said; “Frequently have to go to Newcastle these days and this app does the business. Content is spot on, great pics and real detail on each bar, hotel etc. Not just name and address like most others.
“Mapping and directions from where you are has been a God send on more than one occasion.”
The iPhone App has become a rich source of possibility for business networks worldwide. For the thriving tourism industry, apps such as this offer unique opportunities to deliver quality visitor information anywhere and at any time.
The NewcastleGateshead app has been designed and developed by e-tourism specialists, New Mind, who recognises the power of technology to push tourism to new levels of potential using such City Guide iPhone Apps.
Andy Abram, Director of New Mind believes the key lies in simplicity, commenting; “Travel apps need to be interesting, quick and easy to use to encourage adoption.
“We believe that our new app fulfils all of these requirements and we hope that it will enrich the overall experience for tourists visiting NewcastleGateshead.”
The app can be downloaded from the iTunes App Store for just £1.19, for further information on NewcastleGateshead and to learn more about the Official NewcastleGateshead City Guide iPhone App go to www.NewcastleGateshead.com
For further information contact:
Shelley Staines, Media & PR Manager – Destination & Business, NewcastleGateshead Initiative, T. +44 (0)191 440 5739 M. 07717 631 109 E. firstname.lastname@example.org
Notes to Editors
· NewcastleGateshead Initiative is the destination marketing agency for NewcastleGateshead. Its mission is to position and promote NewcastleGateshead as a leading destination for leisure and business visitors through cultural programming, event bidding and high-profile, targeted destination marketing and PR activity. Created in 2000 by Gateshead Council and Newcastle City Council as a publicly and privately funded business, NewcastleGateshead Initiative has developed a strong brand for the area - promoting it nationally and internationally as a place at the forefront of innovative culture-led regeneration and a world-class place to live, learn, work and visit.
· It is estimated that visitors to NewcastleGateshead from around the UK and overseas contribute £1.23bn to the local economy.
· Press releases and copyright-free, hi-res images of NewcastleGateshead are available at www.NewcastleGateshead.com/Media