The key ambition of the Cultural Team at NewcastleGateshead Initiative is to build on the past decade’s significant investment of £200m in the cultural infrastructure.
We engage the local population, inviting them to participate in culture, while inviting the world to visit NewcastleGateshead. We promote NewcastleGateshead as a year-round cultural centre with a world-class festivals and events programme based on our iconic locations and the river; and to become a world leader in cultural education and learning.
Festivals & Events
NewcastleGateshead Initiative has developed a huge expertise in the development, delivery, marketing and promotion of festivals and events as a foundation to its destination marketing.
Our Culture Team develop, produce and market high quality events such as the Winter Festival, EAT!, NewcastleGateshead’s Festival of Food and Drink, Juice, the Children and Young People’s Festival, Chinese New Year Celebrations, as well as continuing to develop and deliver opportunities that will arise from key anniversaries in NewcastleGateshead and future initiatives such as the London 2012 Olympic Games.
NewcastleGateshead Initiative’s festivals and events programme is funded by Gateshead Council, Newcastle City Council and the Northern Rock Foundation and specific projects in 2011/12 have received additional project support from Arts Council England, North East as well as sponsorship from the private sector.
NewcastleGateshead Initiative also works closely with cultural organisations and venues to collaboratively promote the broadest range of cultural activity to visitors and residents alike, and to ensure a more sustainable cultural sector for the future.