Vision

Our Mission 

To promote NewcastleGateshead as a world-class place to live, work, learn and visit.

Our Vision

NewcastleGateshead recognised worldwide for its culture, icons, business innovation and reputation as a place to learn and do business. NewcastleGateshead recognised for the pride of its people, the warmth of its welcome and the quality of its offer to visitors

Our Role

NewcastleGateshead Initiative will take the overview for how NewcastleGateshead is promoted as a place. We are here to help improve the perception and experience of NewcastleGateshead for visitors, students and residents. We are here to engage partners from the public, private and education sectors, who want to join us in promoting the assets of NewcastleGateshead to build our reputation as a place to live, work, learn and visit.  Our focus is NewcastleGateshead but our brand acts as a gateway for the broader geography of Tyne and Wear and key attractions of the North East region.

Our Targets

• More visitors – spending more money in our economy
• More profile – for the positive assets of NewcastleGateshead
• More pride – in our local population
• More investment – in the infrastructure and customer services for visitors 

Our Key Tools

• The icons, people and culture of NewcastleGateshead
• The natural, heritage and architectural assets of NewcastleGateshead and the broader region
• Cultural facilities, festivals and events
• Our businesses and visitor infrastructure
• Conference activity
• The quality of Further and Higher education
• Our partners and membership
• The expertise of our staff and board members