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You are here: Corporate > NewcastleGateshead Initiative > About Us

About Us

NewcastleGateshead Initiative is the destination marketing agency for NewcastleGateshead, promoting NewcastleGateshead as a world-class place to live, learn, work and visit. We aim to position and promote NewcastleGateshead as a leading European destination for leisure and business visitors.

Created in 2000 by Newcastle City Council and Gateshead Council as a publicly and privately funded business, NewcastleGateshead Initiative has developed a strong brand for the area - promoting it nationally and internationally as a place at the forefront of innovative culture-led regeneration. 
 

Development of the NewcastleGateshead Brand

The NewcastleGateshead brand has gone from strength to strength. Organisations from both sides of the River Tyne have pulled together to promote NewcastleGateshead as a vibrant European regional capital. The NewcastleGateshead brand values reflect the dynamic, cosmopolitan, thriving and spectacular area we see and enjoy today. The NewcastleGateshead brand also embodies the creative, passionate, welcoming nature of people living and working in North East England.