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THE INITIATIVE

THE INITIATIVE

Read our annual review to find out more about why we do what we do and read about the range of projects we’ve been working on in recent months.

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NewcastleGateshead Initiative

NewcastleGateshead Initiative markets NewcastleGateshead on a national and international stage; its mission is to inspire people to visit, and to live, learn, work and invest here.

The focus of all activity is economic growth; the organisation works to change perceptions and create positive profile in order to attract visitors, major conferences and events, students, new investment and jobs

Established in 2000, NewcastleGateshead Initiative is a public-private partnership supported by Gateshead Council, Newcastle City Council, and over 170 private sector partner organisations across North East England. Over the past decade, the organisation has established a strong track record of successful delivery and as a result has grown both its partnership base and portfolio of work – all with the aim of creating a supportive environment for wider economic development.

Key areas of activity include:

  • Our marketing and communications team promotes and positions NewcastleGateshead as a vibrant destination, through targeted campaigns nationally and internationally which help to attract leisure and business visitors and new investment to the area.
  • Our inward investment team helps businesses locate, expand and flourish in NewcastleGateshead, providing a range of services to make it easy to realise ambitions for growth.
  • Our convention bureau provides a ‘one stop shop’ offering free, impartial and unbiased advice and unrivalled local knowledge; it’s the ‘official’ point of contact for all conference organisers.
  • Our culture team works with partners across the destination to bring together NewcastleGateshead’s cultural offer and deliver some of our most popular festivals and events, including EAT! NewcastleGateshead and Juice Festival.
  • Our visitor information service provides information where and when it is most needed; well informed visitors spend more, stay longer and are more likely to return.

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