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Business Leaders' Briefing

Business Leaders' Briefing

On Wednesday 12 September, NewcastleGateshead Initiative welcomed gold and silver partners to Copthorne Hotel Newcastle for its latest Business Leaders’ Briefing. The briefing was focussed around inward investment and included a presentation from our new inward investment director, Catherine Walker. View the video of our event here.
Partner Update

Partner Update

At our partner update on Thursday 21 June, we presented our key areas of activity, looked ahead to 2013 and received an excellent update from Nova about the Great North Run.. View all of the slides or contact us if you have any queries or discuss any opportunities in more detail.
Welcome to The Initiative

Welcome to The Initiative

A review and overview of the many activities, highlights and success stories from our work throughout 2011 to promote NewcastleGateshead as word-class place to live, learn, work and visit. Click Here to read more
Destination Management

Destination Management


Our combined activity and partnership work across the area encompasses the national and international promotion of the destination and our stakeholders; destination development, strategy and representation; research coordination; and business & people development.

Working in Partnership

Working in Partnership


Working in partnership with a host of public and private sector partners, we promote the destination as a world-class place to live, work, learn and visit.

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NewcastleGateshead Initiative

NewcastleGateshead Initiative is the destination management and marketing agency for  NewcastleGateshead; a public private partnership supported by Gateshead Council  and Newcastle City Council, working with around 165 private sector partner organisations across NewcastleGateshead and the wider region.

All of our activity aims to promote and position NewcastleGateshead as a world-class, vibrant tourism destination, through targeted marketing and PR campaigns nationally and internationally and through the work of our cultural programming team and convention bureau.

We are supported by a board offering expertise from a range of sectors and professions. We also work with a wide range of partners, stakeholders and businesses who share our ambition to promote the ‘twin cities’ of NewcastleGateshead as a world-class place in which to live, learn, work and visit.

Established in 2000, we have worked hard to support the growth of the visitor economy and develop the NewcastleGateshead brand; it is estimated that visitors to NewcastleGateshead from around the UK and overseas currently contribute £1.23bn annually to the local economy (a growth of 5% or £60m since 2003). 

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Current vacancies

Juice Festival Coordinator

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