Vision & Objectives

NewcastleGateshead Initiative is the destination management and marketing agency; our strength lies in a robust public-private partnership.

Strongly supported by Gateshead Council and Newcastle City Council, we are also proud to have the support of a diverse range of more than 165 businesses and organisations across North East England, large and small, who share in our vision to promote NewcastleGateshead as a world-class place in which to live, learn, work, visit and invest.

We aim to: 

Raise the profile of NewcastleGateshead, change perceptions, attract visitors and deliver economic benefits as a result.

We are experts in:

• Destination marketing and communications.
• Destination management.
• Business tourism and conferencing.
• Cultural planning and festivals and events.

Our key objectives are to:

• Promote and develop NewcastleGateshead as a leading city break destination among target national and international audiences.
• Promote NewcastleGateshead as a first-class destination for national and international conferences to conference / event organisers and conference ambassadors; and deliver a high-quality convention bureau service.
• Shape, deliver and promote festivals and major events in NewcastleGateshead to enhance our position as a vibrant cultural destination, attract visitors and engage local audiences.
• Enhance the reputation of NewcastleGateshead as an excellent place to locate and grow a business.
• Build effective partnerships regionally, nationally and internationally to support delivery across all workstreams and to help sustain the long-term success of the destination.

Our role:

NewcastleGateshead Initiative will take the overview for how NewcastleGateshead is promoted as a place. We are here to help shape and improve the perception and experience of NewcastleGateshead for visitors , students and residents.  Our focus is NewcastleGateshead but our brand acts as a gateway to the wider geography and attractions of North East England.

Our partners:

We are keen to engage partners from the public and private sectors who see the benefits of promoting the assets of the area to build NewcastleGateshead’s reputation as a world-class place to live, learn, work and visit. We work closely with a wide and varied range of business and organisations – from national plcs, law firms and investment banks to SMEs, educational institutions, cultural attractions, hotels and more – all of whom share our vision.

To find out more about joining us and playing your part in making a difference for NewcastleGateshead, see Be Part Of It