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NewcastleGateshead Quayside

NewcastleGateshead Quayside

About us

NewcastleGateshead Initiative

NewcastleGateshead is the destination management and marketing agency for NewcastleGateshead; a public private partnership supported by Gateshead Council and Newcastle City Council, working with around 165 private sector partner organisations across NewcastleGateshead and the wider region.

All of our activity aims to promote and position NewcastleGateshead as a world-class, vibrant tourism destination, through targeted marketing and PR campaigns nationally and internationally and through the work of our cultural programming team and convention bureau.

We are supported by a board offering expertise from a range of sectors and professions. We also work with a wide range of partners, stakeholders and businesses who share our ambition to promote the ‘twin cities’ of NewcastleGateshead as a world-class place in which to live, learn, work and visit.

Established in 2000, we have worked hard to support the growth of the visitor economy and develop the NewcastleGateshead brand; it is estimated that visitors to NewcastleGateshead from around the UK and overseas currently contribute £1.23bn annually to the local economy (a growth of 5% or £60m since 2003).

NewcastleGateshead Initiative – our corporate brand values

Our corporate brand values are a set of core qualities that sum up our personality as an organisation and the attitude we adopt in order to deliver our business goals. They encapsulate our company, employees and the way we wish to conduct and project ourselves and be perceived by others.


Creative  – in all that we do as well as in our approach to challenges and opportunities.

Positive – relentlessly proactive and enthusiastic with a ‘can do’ attitude.

Committed – a professional and dedicated team delivering high quality work.

Collaborative – keen to share, shape and deliver in partnership.

Welcoming – open, accessible, friendly to all.

Champions for NewcastleGateshead.

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