Priorities and Themes

β Are world-class.
β Support the development of national and international relationships.
β Fit with the major themes chosen for each year, e.g. Designs of the Time.
β Attract national and international attention.
β Build on regional creative strengths, e.g. involve regionally based artists, celebrate iconic locations and new cultural facilities.
β Bring exceptional cultural talent or product to the region e.g. Spencer Tunick, the Pet Shop Boys, Tall Ships.
β Attract new and bigger audiences from outside the region and encourage them to stay longer.
β Increase participation and create exciting opportunities for volunteering and skills development.
β Build capacity within the region to create, develop and manage world-class events across the region.
β Increase the quality of the region, as a place to live, learn, work and visit.
What we don't do!
The focus on festivals and events is a strategic decision, which means that there are many excellent projects which fall outside our remit. This includes:
β’ Capital projects
β’ Permanent public artworks
β’ Touring productions
β’ Conferences and seminars
Although each of these can be the catalyst for an event.
culture10 cannot become a long term financial partner, but it will, on occasion, support beyond the first year in order to build capacity.
culture10 is NOT a grant giving body, though there are financial resources available to support the delivery of agreed projects.
Themes
Themes will be identified for each year which emerge from the celebrations, anniversaries and major foci of sporting and cultural organisations in the region.
Project champions will be identified to lead on these themes and proposals invited. Additionally, a long term programme βTowards 2012β will be launched in 2007, examining the Olympic ideals of international understanding and civil society.
β 2008 Look East e.g. Beijing Olympics, Visiting Arts linkages with China.
β 2009 Landscape Icons and History.
β 2010 Journeys Past and Future.
β towards 2012 Body Mind and Spirit β an ongoing strand of activity which will run each year.
Themes will be identified for each year which emerge from the celebrations, anniversaries and major foci of sporting and cultural organisations in the region.
Project champions will be identified to lead on these themes and proposals invited. Additionally, a long term programme βTowards 2012β will be launched in 2007, examining the Olympic ideals of international understanding and civil society.
β 2008 Look East e.g. Beijing Olympics, Visiting Arts linkages with China.
β 2009 Landscape Icons and History.
β 2010 Journeys Past and Future.
β towards 2012 Body Mind and Spirit β an ongoing strand of activity which will run each year.







