• SCOTT HENSHALL SEPTEMBER 2004 In 2004 top British fashion designer, Scott Henshall, designed an exclusive NewcastleGateshead collection in recognition of the North East as a hotbed of fashion, design, talent and creativity.
The collection was previewed at London’s prestigious Fashion Week and then brought up to the North East where it was shown at a star studded event in Leazes Park. As part of the project Scott also worked with a number of local primary schools, A level students and local designers to create the NewcastleGateshead Collection and culture
10 T-shirts.
• ORANGE EVOLUTION MAY 2004 / 2005 / 2006With support from culture10, Evolution has grown into an urban music event of national significance. In 2006 the culture
10 team worked closely with the event organisers on marketing, PR and event development resulting in record crowds and record coverage. In 2007 it is estimated that the project will grow yet again and entertain crowds of 65,000 plus over the eight day festival period.
Image Credit: Peter Atkinson
• TUNNEL 2K SEPTEMBER 2004 / 2005 / 2006
This event is an exciting addition to the international wheelchair racing calendar. The Tunnel 2K International has attracted an internationally renowned field of Paralympic world record holding athletes, racing through the Tyne Tunnel at speeds of over 50mph. The 2006 event was a record breaking one with new speeds being achieved.
The event sets the scene and supports our intention to create events to promote participation at the 2012 Olympics.
• BATTLESHIP POTEMKIN MAY 2006Doing events in unusual venues is a key part of maximising an event’s impact – and Swan Hunter shipyard was an incredible venue for the showing of the Battleship Potemkin film with a live soundtrack performed by Pet Shop Boys and Northern Sinfonia.
Our knowledge and experience was vital in securing both the performance and the venue with a crowd of 14,000 enjoying this stunning performance.
• SPENCER TUNICK JULY 2005This was the first major outdoor installation in the UK created by controversial US artist Spencer Tunick. culture
10’s reason for supporting this event was to encourage a major regional cultural institution, BALTIC, Centre for Contempory Art, to work outside their normal gallery space and to develop links with the BBC.
This event had huge national PR coverage (estimated value £1m) and cemented the concept that unusual events can happen in the region.
Image courtesy: Hales Gallery, London and I-20 Gallery, New York
• SILVER FESTIVAL DURHAM DECEMBER 2006 As part of the capacity building role of culture
10 we have worked with the Durham City retail forum to develop a new event in the market place. This support included creating an event manual, integrating with other events and assisting with the programme.
• FESTIVAL AND EVENTS SHOWREELView our
showreel for details of previous festivals and events.
