Future Plans

NewcastleGateshead Initiative’s future work will:

     Maintain and grow NewcastleGateshead as a leisure and business destination
     Play a central role in promoting North East England as a key gateway to the region
     Harness the pride and passion of our people
     Position NewcastleGateshead as one of the UK’s best places to live and work  
     Help to promote everything that is world-class about NewcastleGateshead
     Celebrate and promote the success of our members’ businesses
     Make NewcastleGateshead and North East England a venue for world events
     Develop and learn from partnership with other cities nationally and internationally
     Support the broader development of tourism in Tyne and Wear and North East England


Core Areas

There are four core areas of work and a number of other roles which will inform our Corporate Plan and work programme:

Destination Marketing:

     Research into visitors
     Marketing of NewcastleGateshead nationally and internationally working with other partners
     The production of city guides for targeted audiences in English, German, Spanish, Norwegian and Dutch
     Tourism packages with hotels
     Events marketing
     E-commence activity via our website

Convention Bureau Business:  

     Sales and development of conference business
     Competitive bidding for conferences
     Conference venue fulfilment
     Conference services including online hotel booking services via our website
     Promotion at national and international trade shows
     A conference ambassadors programme
     Advocacy and support for the development of new hotels and conference facilities in NewcastleGateshead

Cultural Events:

     The coordination and development of an annual programme of world-class events in partnership with other cultural agencies across North East England
     The direct management and production of major events and festivals
     Capacity building for event promoters
     The brokerage of sponsorship
     Evaluation of the social and economic benefits of cultural events
     The development of national and international partnerships

Press and PR:

     Daily press activity promoting positive messages
     ‘Feel good’ campaigns
     National and international press visits
     Targeted media partnerships
     PR activity around conferences and events
     Thought leadership projects which support our brand values
     Press activity on cultural events

Other Roles:

     Private and public sector networking via our membership
     Information and training to staff at the airport, taxi drivers and hotels
     A role as an independent spokesperson and champion for projects
     A ‘critical friend’ role on customer service feedback to venues, hotels, transport providers and the Local Authorities
     An ambassador for the region at conferences and events nationally and internationally
     Input to various regional policy developments

Apply to become a member...

Complete our enquiry form
• Call us on +44 (0)191 243 8827
• Email phil.payne@ngi.org.uk

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