“To promote NewcastleGateshead as a world-class place in which to live, learn, work and visit”.Our role is to let the world know about the attractions and quality of life in NewcastleGateshead. We aim to promote NewcastleGateshead as a vibrant, creative, innovative, cosmopolitan ‘city’ with a village atmosphere and a rich heritage.
We aim to keep NewcastleGateshead buzzing and to capture the passion and pride of our people in welcoming guests to our iconic ‘city’. NewcastleGateshead has developed an international reputation for world-class culture based on its artists, cultural organisations, events, festivals and public art. NewcastleGateshead has many other world-class products from banking to brewing, housing to heritage and food to shopping.
Our growing reputation in science and genetics, further and higher education, state-of-the-art hospitals, sporting facilities and our airport and transport systems all contribute to making this a world-class place.
Our BrandOur brand is NewcastleGateshead. Our brand strengths are world class culture, the passion and welcome of our people and the striking mix of contemporary and heritage icons.
We use the brand to make people:
• Visit NewcastleGateshead for business
• Visit NewcastleGateshead for a city break
• Visit NewcastleGateshead and North East England for events
• Choose NewcastleGateshead as a place to learn
• Move to NewcastleGateshead as a place to live and work
• Engage in our cultural programme
